Building Your Empire – Second Course Served with Napkins

If you are building your empire, no matter how long you’ve been in business, you need to advertise.

Let’s take marketing.

Marketing has been around since the beginning of time.  Even the crazy inventions, like the wheel, had to be marketed. So to say that there aren’t any ‘new’ ideas out there is pretty true. I’m not saying what you serve your marketing on, hasn’t changed but the same ideas and concepts, philosophy and psychology remain the same.  (If you haven’t caught our light bulb moment on Aristotle check out our Facebook page)

At the same time Marketing is the part of business that can get a little messy. (Hence, the napkins) Because even though marketing has been around… and around, it still requires specific knowledge about your products and your clientele as well as the best ways to reach them.  You will be providing solutions for your customers.

This then becomes testing.

Marketing is about finding the best way to reach your audience where they are. Whether that’s at their dinner table, at their gym or at the soccer game, you need to know where to find them. There isn’t a “Build it and they will come” exact science to marketing.” It’s like leading a horse to water….  You have to have the right water, in the right location and the horse has to be thirsty. The right marketing will make sure your product reaches your potential clients when they are thirsty.

Through marketing you will appeal to their dreams, their frustrations and give them solutions to their anguish.  You will be the answer they may not have even known they were searching for. You do this through direct mail, email, social media, video, etc.  Once you’ve discovered the medium and method that works you can begin re-targeting and reverse marketing.

Make sure to check back to see how these can work for you.

Doug Gulbrandsen

Author Doug Gulbrandsen

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