Who am I? I’m not referring to Shakespeare’s Soliloquy but more specifically referring to who are you in your business and how is that portrayed.
This is an aspect of every business that requires some deep thought and some difficult questions. As with any important decision it’s good to have a sounding board to help you sort through to find the answers. Whether that is a partner or consultant, having one in your corner is always a good thing.
Thinking about your business, you may just be starting out or you may be established with years under your belt, regardless of where you fall it’s important to know your role. Business owner, founder, CEO, etc are only titles so let’s take this a step further and discuss image. When asking ‘Who am I?” refer to it as your business.
First step is defining if you are a B2B or B2C company and then diving deeper into are you a service or product based business. B2B is products or services that are sold from one business to another and B2C is products or services which are sold directly to customers. For example you may be a parts manufacturer who sells to auto stores or car dealers. This qualifies you as a B2B. The auto store is considered B2C because they sell to the everyday customer.
Maybe you ARE the business. Authors or public speakers can be ‘the business’ even though they have products or services sold under their name. Radio or Talk Show personalities can also be labeled as ‘the business’.
Once you’ve determined your type of business you can start looking at and developing the image of your business. Too many times businesses don’t think past the logo or their saying. But branding and consistency go so much further. For example, a logo needs to be created in both a picture and text only image. There needs to be a stacked and un-stacked logo. The logo needs to be in black/white – plus the reverse as well as color.
This same consistency needs to carry over into every page, every pdf, every mailing, every header. It must be on everything you use or send out.
Stayed tuned to hear about fonts. Style, size, and variants all have a very important role
